K-Beauty (Korean Beauty) 

skincare, cosmetics, and beauty trends originating from South Korea. 

Known for its innovation, high-quality ingredients, and multi-step skincare routines, K-Beauty focuses on achieving healthy, radiant, and naturally youthful-looking skin. 

Popular products include cleansers, toners, serums, sheet masks, sunscreens, and advanced skincare formulations featuring ingredients such as hyaluronic acid, centella asiatica, snail mucin, and fermented extracts.